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Showing posts from August, 2024

The Harris-Walz Campaign Marketing Itself Towards Gen Z Audiences

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     Kamala Harris and Tim Walz have had minimal time to create a fully-fledged campaign for this upcoming Presidential election, yet they have taken no time to think about the audience they want to gravitate towards. In a world where the media and your personal image can make or break your chances of winning, Harris and Walz had to strategize thoroughly to know if pandering towards younger audiences would be the right fit. It seems to be working in their favor as memes of Harris laughing and having fun have been going viral on social media platforms like X or TikTok for several weeks.      The most popular trend of these is in reference to the 2024 album "BRAT" by British singer-songwriter Charli xcx. All Charli tweeted was "kamala IS brat" which was enough to transform Harris's political campaign into one full of trends, calling out republicans for "weird" behavior, and viral moments. Once Charli tweeted that, @KamalaHQ on X changed their header to r...